Majors in Luxury Marketing & Minors in Entrepreneurship ​

There is a need for an undergraduate course in luxury branding & retail management in India.

From Armani to Versace and Ralph Lauren, luxury brands accounted for over $350 billion in 2024 alone, according to Forbes, – and that’s not even including the luxury auto market. With surging demand from the emerging middle-class population in countries like India and China, the total luxury market will reach $ 1.65 trillion. Even after the global Covid pandemic, the appetite for luxury products remains large, on the contrary, it is growing at a very fast pace, with many adopting a YOLO (You Only Live Once) mindset towards life.

Although few schools offer specialized MBA programs in luxury management, others offer more general programs in related fields like fashion or retail.

This maiden program of Bachelor’s in Luxury Brand & Retail Management covers a variety of topics, from marketing to customer relationships, HR to digital media and even finance. The course will be conducted by Sydenham College of Commerce & Economics, situated in the south of Mumbai, India’s richest geography. The college will offer this four year undergraduate degree course under the domain of India’s first state cluster University, Dr. Homi Bhabha State University.

“Study Past & Present of Globally Acclaimed brands ……”

structure of program

The global luxury market is witnessing exceptional growth due to the rise in consumption of luxury products and services. This has led to the remarkable development of luxury retail sectors, thereby creating demand for skilled professionals. As India has established itself as a global luxury destination, prominent international luxury brands are excited to enter the rapidly growing Indian market. Keeping this in mind, Sydenham College of Commerce and Economics, in collaboration with The School of Luxury Retail, has launched a new course titled “Bachelor in Luxury Brand and Retail Management” for the academic year 2024-2025.

The program is designed as per the National Education Policy 2020 and will provide a deeper insight into luxury markets and share horizons of knowledge in the business context of various international luxury markets. By studying the business models and best practices of the luxury market, participants will strengthen their understanding of management competencies in the luxury industry. The industry-centric curriculum and real-life projects will give students a comprehensive grasp of developed luxury markets and evolving markets, both nationally and internationally.

Program content

Semester 1

MAJOR

A- Discipline Specific Core (DSC 1) (Major)
  • Anthropology of Luxury Consumption
  • Luxury Gems & Jewellery

MINOR

B- Discipline Specific Core (DSC 2) (Minor)
  • Accountancy & Financial Management – I
  • Introduction to Marketing Management
C- Open / Generic Elective (OE)
  • Psychology of well being
D- Vocational skill course (VSC)
  • Soft skills & Etiquette – I
E- Indian Knowledge System – I (IKS)
  • Evolution of Family Business in Luxury Industry
F- Language – I (L 1)
  • English
G- Value Education Course (VEC)
  • Environmental Science
H- Co-curricular Course (CC)
  • Food testing / Nature Club

A1 :- French / Italian Language (Additional Credit)

Semester 2

MAJOR

A- Discipline Specific Core (DSC 1) (Major)
  • Global Trends in Luxury Goods
  • Luxury Furniture Decor

MINOR

B- Discipline Specific Core (DSC 2) (Minor)
  • Accountancy and Financial Management – II
  • Brand Management
C- Open / Generic Elective (OE)
  • Beverage Industry
D- Vocational Skill Course (VSC)
  • Soft skills & Etiquette – II
E- Indian Knowledge System – I (IKS)
  • Ancient Indian Management Thoughts
F- Language – I (L 1)
  • English
G- Value Education Course (VEC)
  • Constitution of India
H- Co-curricular Course (CC)
  • Food testing / Nature club

A2 :- French / Italian Language (Additional Credit)

Semester 3

MAJOR

A- Discipline Specific Core (DSC 1) (Major)
  • Principles of Luxury Brand Experience
  • Luxury Apparel & Fashion

MINOR

B- Discipline Specific Core (DSC 2) (Minor)
  • Introduction to Direct tax & Indirect tax
  • Management of Multibrand Conglomerate
C- Open / Generic Elective (OE)
  • Business Law
D- Skill Enhacement Course (SEC)
  • Media planning
E- Language – I (L 1)
  • Hindi / Marathi / Spanish (Ab Initio)
F- Co-curricular Course (CC)
  • Industrial Visit

B1 :- French / Italian Language (Additional Credit)

Semester 4

MAJOR

A- Discipline Specific Core (DSC 1) (Major)
  • Luxury Distribution Strategy
  • Luxury Art & Collectibles

MINOR

B- Discipline Specific Core (DSC 2) (Minor)
  • Retail Management – I
  • Financial Strategy for Expansion
C- Open / Generic elective (OE)
  • IPR law / Climate & Sustainability Law / Cyber Law
D- Skill Enhancement Course (SEC)
  • Public Relation
E- Language – I (L 1)
  • Hindi / Marathi / Spanish (Advanced)
F- Co-curricular Course (CC)
  • Opening / Managing Luxury Store

B2 :- French / Italian Language (Additional Credit)

Semester 5

MAJOR

A- Discipline Specific Core (DSC 1) (Major)
  • Luxury in Brand Building
  • Luxury in Beauty Wellness
  • Luxury in Brand Valuation
B- Marketing B1 (Any one B1 or B2)
  • Managing Marketing & Growth Opportunities
  • Digital Luxury Marketing – I
C- Human Resource B2 (Any one B1 or B2)
  • Human Resource in Luxury Retail – I
  • Hiring Trends in Luxury Retail
D- Vocational Skill Course (VSC)
  • Loyalty Program Designing
E- On – Job Training (OJT)
  • On-Job-Training (OJT) / Field Project

C1 :- French / Italian Language (Additional Credit)

Semester 6

MAJOR

A- Discipline Specific Core (DSC 1) (Major)
  • CRM in Luxury Retail
  • Luxury in Retail Store Management
  • Luxury in Food & Travel
B- Marketing B1 (Any one B1 or B2)
  • Customer Value-Based Retailing
  • Digital Luxury Marketing – II
C-Human Resource B2 (Any one B1 or B2)
  • Human Resource in Luxury Retail – II
  • Compensation & Benefits in Luxury Retail
D- Vocational Skill Course (VSC)
  • Launching Luxury Product
E- On – Job Training (OJT)
  • On-Job-Training (OJT) / Field Project

C2 :- French / Italian Language (Additional Credit)

Semester 7 & Semester 8

International Immersive Program in Italy, France, United Kingdom & Switzerland
OR
Internship in India


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